USG simply stands for Underwear Swimwwear Guide. What started off as one line site devoted to finding, documenting and reviewing all the new places on the Internet you could buy mens underwear and swimwear eventually grew to not only include a community for like minded guy who had a passion for underwear but also within a few years a family of websites were developed all devoted to the passion and fetish of underwear, underwear photography and of course the retail of underwear. Think of USG-online as a portal for everything underwear with it’s heart being the community forums and galleries where you hang out with like minded guys.

Mens underwear has come a long way from the days when the only thing available for men were saggy old briefs and loose fitting boxers. Choices now included stylish briefs, trunks, g-strings, thongs and everything in between. Jockstraps, once a functional sports item are now worn as sexy day to day underwear. Mens swimwear, despite the horrible trend of guys wearing unflattering baggy board shorts we have a multitude of stunning choices from the low rise Aussie style bathers to couture designer trunks. Just remember, celebrate the choices we now have BUT most importantly, show it off!