The edge goes to N2N for their cotton thongs. Soft, comfortable, and I love the way they fit/look. JJMalibu is a close second for same reasons just N2N has more patterns and designs each week.
My current is iffy about the thongs. Every Holiday, she will get me a pair of boxer briefs or trunks. A secret war perhaps.
The only compromise we have is no thongs on the beach, which is okay with me considering I am the definition of white, transparent possibly, and it is a process for me...